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It's Time for You to Hit the Pavement
Running!
OK,
the holidays are over and it's time for
all of us to get back to our real
estate businesses. But oftentimes this
may not be as easy as we would really
like it to be. In the United States,
with the inclusion of Thanksgiving in
the holiday season, we can often find
ourselves
in "holiday mode" from the end
of November up through the first of the
New Year. The problem, though, is if we don't
watch out, we can find ourselves still
being a bit slow in returning to our own
businesses all the way through the end
of January. That's how much this "holidaze"
can really grab a hold of us. OK,
let's now begin the New Year with a
gut-level reality check: Where are you at in your desire to
really be
productive right now? Just rate yourself on a
scale of 1 to 10, with 10 being "I'm
totally back back on track and on fire
in my desire to produce great results in my
real estate business right now." If
your rating is not as high as you'd like
it to be, ask "What do I
need to do so I can get up to being a 9 or
a 10 in my level of
desire right now?" And once you've
identified what this is (and make sure
it's something within your own control
to make happen), just get out and do it!
If you don't, you may risk having an
entire two-month stretch of less than
ideal productivity until you're back to
normal again in your business. (The
two-month stretch starting at the end of
November and running through the end of
January.) And that's way too much time
to allow the holidaze to sap from your
productivity. One
of the problems we experience during the holidays is our
world as we normally know it slows down
into a very different mode. While we can
definitely have many great experiences in this
new
mode, it's often hard for us to get
moving once again after the holidays are
over. We've become accustomed to a much
slower pace of life, and returning to our
normal pace of life once again may not
seem as desirable. But I have to tell you, the
feeling of becoming incredibly productive
once again beats the pants off of the
ongoing feeling of not being productive.
You've probably already noticed this at
different times over the years in your
own real estate business. Even
as you find yourself reconnecting with
your clients and prospects with in the next
few weeks or so, they too may be slow in
responding to you and taking action.
This holidaze, it seems, can get a grip
on almost anyone until mid-to-late
January. But it's OK as long as you
recognize this and give your best to be
as productive as you can anyway. When
contacting your clients and prospects,
they may say something to you like,
"Call me again towards the end of
January," or "Call me again in
February." But just recognize that
you've done something very solid for
your business in picking up the phone
and reconnecting with these people right
now. In a very short time you'll be back
in your full-blown business mode again,
so utilize this time in between to your
advantage. Call
the people you know you should be
calling right now. Make sure you've got
your game plan for success in 2005 fully
mapped out, and make sure you've
identified all of the marketing
strategies you're going to implement,
and how you're going to implement them.
Then get started with the program. It's
much easier to begin implementing your
new marketing strategies now while you
may have a little free time on
your hands than it will be when you're
extremely busy just a few weeks from
now. Once
you arrive back into your full-on
business mode in the next few weeks, it
will probably be harder for you to set
the time aside for strategic planning
and implementation. At that time you'll
be so busy following-up on all the new
business and leads that you're working
on. So make sure you don't unconsciously
fall back into the trap of working last
year's game plan if you were planning on
doing things differently this year. And
when it comes to assisting you with
having the kind of productive year you
want to have, I'm going to be hosting
two telephone seminars later this month
that will help you plan and accomplish
your goals for 2005. One of these
teleseminars will be for commercial
agents, and one will be for residential
agents. And the dates and times for
these events are: Tuesday,
January 18, 2005 at 8:00 p.m. EST for
Residential Agents Tuesday,
January 25, 2005 at 8:00 p.m. EST for
Commercial Agents As
a subscriber to my E-newsletter, in
about one week you'll receive an E-mail
with more information on these two
teleseminars, as well as information on
how you can enroll in them, too, if you
may be interested. With
2005 now here, you have a fresh, clean
slate, and you can create the ideal year
that you want to have for yourself in
your real estate business. So plan your
year, work your plan, and get on the
phone right now and reconnect with the
people you know you want to be working
with. 
Click
here for downloadable E-books and live audio interviews with
top-producing real estate agents. These interviews
are with industry experts
who show you exactly what they do to
continually make hundreds of thousands
to millions of dollars a year.
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