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Timing
is Very Critical for Your
Commercial Real Estate Brokerage Success When
locating new prospects as a commercial
real estate agent, timing can oftentimes
play a very important role in your
success. You definitely want to locate
your new prospects by the time they
realize they need to begin talking with
a commercial broker, and before they
begin talking with your competition. And
with this in mind the longer you go
between contacting your prospects, the
more likely you'll find that they now
have a commercial real estate need, but
they've already begun working with one
of your competitors. If
on the other hand you'd been in contact
with your prospects more frequently, you
could have been the first agent they
talked to when their commercial real
estate needs arose. With
this in mind there's a story I want to
tell you that describes exactly what I'm
talking about here in terms of ideal
timing with people... My
friend Daniel was at a friend's home one
evening and they decided they wanted to
order some pizza. So they called
Domino's and ordered the pizza, fully
expecting it to arrive within 30
minutes...because that's the Domino's
guarantee. About
35 minutes after they ordered, the pizza
still hadn't arrived and they called
Domino's asking what was happening. And
they were told that that the pizza had
already been delivered. Well
Daniel and his friend were scratching
their heads because no one had knocked
on their door and they definitely had no
pizza in front of them to begin eating.
And after a brief conversation, it
became very clear what had really
happened... The
pizza had been delivered to the exact
same address, on the exact same street,
in the city next door. And what was
rather bizarre about this was the fact
that the delivery person knocked on the
door of the other home, told the person
their pizza had arrived, and then that
person simply pulled out their wallet
and paid for the pizza as if they had
really ordered it! So
maybe the person was sitting at home
wondering what they were going to have
for dinner, and then when the pizza
arrived they figured this was the
perfect solution to their problem! The
same can oftentimes be true in your real
estate business. Most every decision
maker you talk to will have a commercial
real estate need at some time. You just
need to be in contact with them
frequently enough to make sure you're
the first agent they'll want to work
with when they're ready. That's
why you need to be in contact with these
people frequently on the phone, in
person, and through the mail. You want
to be the one who first gets their
attention right around the time they're
thinking, "We need to talk to a
commercial real estate broker about this
requirement that we have." Because
if you don't talk with them soon after
they begin thinking this, they'll be
talking with your competitors instead of
you. Finding
new prospects to work with involves
constant contact with some of this
contact happening right around the time
your prospects are thinking they'd like
to talk with a commercial broker. Just
as in the example of the pizza being
delivered to the person's front door,
you'll never know that exact moment in
time when some of these people become
highly receptive to wanting to work with
you. The
more you stay in constant contact with
the people you want to work with, the
more successful you'll be at having
these prospects become your clients, and
the more money you'll make in your
business every year.
Click
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top-producing commercial real estate agents. These interviews
are with industry experts
who show you exactly what they do to
continually make $500,000.00 to more
than a million of dollars a year.
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