For Real Estate Sales Professionals

December 14, 2003 E-zine

December 14, 2003
































Read by More Than 30,000 Agents

Always be determined to become the
best real estate agent in your territory!

In this Issue:

1. Creating Your Real Estate Business Plan for 2004

1. Creating Your Real Estate Business Plan for 2004

Over the next few weeks you will probably begin thinking more about all that you've accomplished in your real estate business in 2003 and what you'd like to do differently in 2004. Even if you've had a phenomenal year in 2003, there are probably still some changes you would like to make in your real estate business next year. And if you've had a less than phenomenal year in the business there may be quite a number of things that you'd definitely like to change.

To assist you in making the changes that will help you to have an even better year in 2004 I'd like to tell you about what I call the "The 9 Important Components of Your Ideal System of Real Estate Brokerage." These 9 components are as follows:

1. Prospecting

2. Mailing

3. Appointments

4. Exclusive Agreements

5. Transactions

6. People Skills

7. Building Relationships

8. Referrals

9. Continuing Education and Training

If you simply look at these components and rate yourself as to how you're doing on each one on a scale of 1 to 10, this will give you some immediate feedback that will help you to pinpoint the areas of your real estate business that need the most work. Some of these 9 components are activities that you do day-to-day in your real estate business while others represent milestones of accomplishment along the way. And all of them are components that continually interact with each other in the ongoing system of real estate brokerage that becomes your own personal real estate business.

As an agent you want to work to identify the behaviors you are doing that are wasting your time and costing you a lot of money. Sometimes these behaviors can be a little tricky for you to identify on your own because from your perspective you always seem to be busy. But the other agent in your territory you aspire to be like is always busy too......busy doing the activities that are making this person the amount of money that you would like to be making yourself.

As much as possible you want to have your day-to-day game plan for success in your real estate business become a solid "system" of real estate brokerage. Many agents out there are doing business by the seat of their pants without any great plan of organization to help them to achieve the success they desire in their real estate careers. These agents have become very reactive instead of proactive in their real estate businesses, constantly responding to the demands of their clients and prospects and losing sight of continually doing the activities that will build their businesses to exactly where they want them to be. When you've become reactive instead of proactive in your business you often find yourself at the end of the year wondering, "What the heck happened during this past year in my real estate business?" The good news is that a new year is upon us and you can now choose to do it differently in 2004.

In its simplest form, your success in your real estate career comes down to:

1) Identifying the ideal prospects you want to work with

2) Successfully enrolling these prospects in working with you exclusively

In accomplishing these two activities, you ideally want to systematize your real estate business and find the system that both works best for you and also has you accomplish your goals.

First write down your goals for the year, then break this down into what you must accomplish every month in order to make these goals happen. Then break this down further into the activities you must be doing every single week in order to accomplish the monthly goals, which will then lead to you accomplishing your goals for the entire year. And then, as you're working each and every week in your real estate business, make sure that you always accomplish your weekly activities that will lead you to achieving your goals for the year. This means that you must  become proactive instead of reactive in your real estate business, continually achieving what's important to you and not letting your clients control your time and your activities instead.

When you master your time and you continually complete the activities that you know are important to your business, you will have exactly the kind of year you are looking for in 2004.

I wish you a great holiday season and we'll visit again with each other after the first of the year!

Click here to visit my Web site. There you'll find many articles and previous editions of my E-zine to assist you in taking your real estate career to the next level.

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You will receive your first of seven lessons within minutes after sending your E-mail. You will then receive six additional lessons, one each day, for a total of seven lessons in seven days.

Find out why one-on-one real estate coaching produces much better results for you than both traditional real estate training and continually trying to do your real estate business on your own. If you'd like to find out how much more money you'll make in your real estate business by working with me one-on-one, send me an E-mail or give me a call at (909) 694-6655.

"I was skeptical at first, but after working with Jim I'm now producing much better results in my real estate business. His coaching program definitely produces FAST results."

Bob Hoyer
Delphi Business Properties

If you arrange for me to lead a seminar or training for your real estate company you qualify for FREE coaching! Call me or email me for more information.

Please forward this E-zine to anyone you know who is interested in becoming a better, more productive real estate agent.

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Jim Gillespie
Advanced Real Estate Sales Coaching
41890 Enterprise Circle South
Suite 135
Temecula, CA 92590
(909) 694-6655

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