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1. Creating Your Plan of Action for
Real Estate in 2003 Over
the next few weeks you will probably
begin thinking more about all that you
have accomplished in your real estate
business in 2002 and what you'd like to
do differently in 2003. Even if you've
had a phenomenal year in 2002 there are
probably still some changes you would
like to make in your real estate
business next year. And if you've had a
less than phenomenal year in the
business there may be quite a number of
things that you'd definitely like to
change.
To
assist you in making the changes that
will help you to have an even better
year in 2003 I'd like to tell you about
what I call the "The 9 Important
Components of Your Ideal System of Real
Estate Brokerage." These 9
components are as follows:
1.
Prospecting
2.
Mailing
3.
Appointments
4.
Exclusive Agreements
5.
Transactions
6.
People Skills
7.
Building Relationships
8.
Referrals
9.
Continuing Education and Training
If
you simply look at these components and
rate yourself as to how you're doing on
each one on a scale of 1 to 10 this will
give you some immediate feedback that
will help you to pinpoint the areas of
your real estate business that need the
most work. Some of these 9 components
are activities that you do day-to-day in
your real estate business while others
represent milestones of accomplishment
along the way. And all of them are
components that continually interact
with each other in the ongoing system of
real estate brokerage that becomes your
own personal real estate business.
As
an agent you want to work to identify
the behaviors you are doing that are
wasting your time and costing you a lot
of money. Sometimes these behaviors can
be a little tricky for you to identify
on your own because from your
perspective you always seem to be busy.
But the agent you aspire to be is always
busy too......busy doing the activities
that are making this person the amounts
of money that you would like to be
making yourself.
As
much as possible you want to have your
day-to-day game plan for success in your
real estate business become a solid
"system" of real estate
brokerage. Many agents out there are
doing business by the seat of their
pants without any great plan of
organization to help them to achieve the
success they desire in their real estate
careers. These agents have become very
reactive instead of proactive in their
real estate businesses, constantly
responding to the demands of their
clients and prospects and losing sight
of continually doing the activities that
will build their businesses to exactly
where they want them to be. When you've
become reactive instead of proactive in
your business you often find yourself at
the end of the year wondering,
"What the heck happened during this
past year in my real estate
business?" The good news is that a
new year is upon us and you can now
choose to do it differently in 2003.
In
its simplest form your success in your
real estate career comes down to:
1)
Your level of people skills
2)
The quality of the system of real estate
brokerage that you're working day-in and
day-out
Ideally
you want to find the system that works
best for you that also produces
predictable, outstanding results for you
when you work the system. But again this
means that you must become
proactive and not reactive in your real
estate business, continually making sure
that you're on track and working the
system that works best for you.
If
it's been awhile since you've taken my
FREE online real estate training course
or if you've never taken it before, you
may want to do so by sending a blank
E-mail to the following E-mail address:
RealEstate101@RealEstateSalesCoach.com
You
will then receive one real estate lesson
a day by E-mail for seven consecutive
days. These lessons will help you to
identify what you need to work on in
your real estate business in 2003 so
that when the end of the year comes
you'll feel thrilled at having produced
the results that you set out to
accomplish at the beginning of the year.
I
wish you a great holiday season and
we'll visit again with each other after
the first of the year!
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