For Real Estate Sales Professionals

March 20, 2006 Ezine

March 20, 2006



































Read by More Than 30,000 Agents

Always be determined to become the
best real estate agent in your territory!

In this Issue:

1) Differentiating Yourself from the Competition

2) FREE Commercial Agent Training Teleseminar Tuesday

1) Differentiating Yourself from the Competition

Do you ever get the feeling that you're up against so many competitors nowadays when you're going after business, that it's difficult sometimes to stand out from all of them with your clients and prospects? Oftentimes what differentiates an agent or their company in the eyes of their clients and prospects may not be very much at all. That's why it's important to do everything you can to gain a competitive edge whenever you see the opportunity.

With this in mind, there's a top commercial agent I know who's done a solid job of this by writing and posting very professional articles he's written for his clients and prospects to read on his Web site. Now I wish I could give you the direct link to his Web site to read these articles so you'd understand exactly what I'm talking about, but the agent has asked me specifically not to direct other agents to his Web site. He simply doesn't want his competitors knowing what he's doing.

But imagine having an agent Web site and posting articles there that you've written, discussing important subjects your clients and prospects will want to know about to fully protect themselves before entering into a real estate transaction. Do you see how having them read a series of articles like these could begin to differentiate yourself from the competition? So many other agents are out there just making note of when to call their prospects again in their contact management software, but you on the other hand can be building your image in your prospects' minds so they're already sold on you when the time comes to choose their agent.

These articles should be both professional and well-written, and should ideally have a tone and feel to them as if you're one of the ultimate authorities in the real estate industry on advising people on these subjects. What we're talking about here is building your image as much as possible in these articles by how you write them and how you present them. And since there are very few commercial real estate agents doing anything like this at all, it will be easier to position yourself as the ultimate authority on these subjects by utilizing an approach very similar to this one.

In choosing the commercial agent they'll work with, people want someone with certainty who they feel knows everything imaginable to protect them in their upcoming transaction, and the better you become at planting this image in their minds, the more successful you'll be.

If you don't have a Web site and have no intention of creating one, you can also write articles like these, have them printed on high-quality paper, and mail them to your prospects over a specified period of time. You can even mail these to your prospects on a regular basis throughout the year, too. This will have them build a stronger image of you than simply receiving the "just listed" or "just sold" announcements you send them. While these announcements will still keep you in front of your prospects when you mail them, they won't normally differentiate you from your competition very much. The only exception here is if your clients and prospects receive a lot more of these announcements from you than they do from your competitors. Greater volume and frequency in this situation can help them to remember you much more than your competitors.

So when you're constantly finding ways to differentiate yourself from the pack, you'll soon have a competitive edge over the other agents. And this can certainly lead to a greater improvement in the amount of business you close also.

Click here for downloadable E-books and live audio interviews with top-producing real estate agents. These interviews are with industry experts who show you exactly what they do to continually make hundreds of thousands to millions of dollars a year.

2) FREE Commercial Agent Training Teleseminar Tuesday

The response to my teleseminar Wednesday evening was so 
overwhelming that the teleseminar company didn't have enough 
capacity for everyone to join us on the call.

As a result I've scheduled a replay of the call for this Tuesday, 
March 21st, at 4:00 p.m. Eastern Standard Time.

During the call I reveal the 12 important secrets that have top-
producing commercial real estate agents consistently make amazing 
amounts of money every year!

For more information on how you can enroll in this FREE 
teleseminar please click here: 

I've received so many responses from people who were on the call 
with us thanking me for the great money-making information they 

If you missed the call you missed hearing from me and from the 
following top commercial real estate experts, too:

1) A commercial broker who's become so outstanding at generating 
new leads that he's currently tracking and following-up on over 
200 owners of buildings who want to sell.

2) An investment broker who more than doubled his income from 
$420,000.00 to $997,000.00 in one year by discovering and 
implementing a targeted, specific, high-powered marketing 

3) Two commercial real estate brokers who've completely left 
commercial brokerage behind to successfully invest in their own 
properties full-time...often using other people's money to close 
their deals.

Join me on the replay of this telephone seminar Tuesday, March 
21st, at 4:00 p.m. Eastern Standard Time.

For more information on how you can enroll in this FREE 
teleseminar please click here: 

I look forward to having you join me on the call!


Click here if you'd like more information on my one-on-one coaching program to take your real estate productivity to the next level. One-on-one coaching is available for both real estate agents and company management.

"Within weeks after beginning my work with Jim I'm now involved in the biggest transactions I've ever worked on in my career."

Anthony Naticchioni
ANS Commercial Real Estate

Click Here for More Testimonials

Click here to visit my Web site. There you'll find many articles and previous editions of my E-zine to assist you in taking your real estate career to the next level.

Subscribers to my E-newsletter receive FREE online training. My training course is designed to take you to the next level in your real estate sales career regardless of where you are currently at in your career right now. If you're not currently a subscriber to my FREE E-newsletter and you'd like to subscribe and receive my FREE 7-Day Online Real Estate Training Course, click here.

If you find yourself trying your hardest in your real estate career and still not making the amount of money you know you can, you may want to find out more about my one-on-one real estate coaching program. If this is something you may definitely be interested in, please send me an E-mail and let me know.

If you arrange for me to lead a seminar or training for your real estate company you qualify for FREE coaching! Call me or email me for more information.

Please forward this E-zine to anyone you know who is interested in becoming a better, more productive real estate agent.

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Advanced Real Estate Sales Coaching

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