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Achieving a Level of Success in Your
Real Estate Business
Almost
every agent in real estate would like to
be making more money than they are right
now. For successful business people,
increasing our income over what it is
now is very often a barometer we utilize
to determine what our next level of
success will be. This is very normal,
but we also have to watch out. Sometimes
we can get overly wrapped-up in the ongoing
idea that our success lies completely in what we
still haven't accomplished yet, not in
what we've already accomplished. And when it comes to making
money, we have to watch out that we
don't discount what we've already
achieved in this arena, and think that
our true success lies in the levels of
income that we still haven't
achieved. While this approach can lead to
constantly increased levels of
production, we can oftentimes be left
with the ongoing feeling that we're never
achieving the level of success we've wanted
in our lives. With
respect to this concept, I heard an
interesting quote from Ted Turner that I
feel
definitely applies here. On the subject
of money he said, "When it comes to
making money, you always want more. I
mean look at Bill Gates---even he feels
he's having a tough time getting
by." At
first glance this quote can seem like
something to just be laughed at. But there's a lot of truth
to it. People like Bill Gates are
constantly driven to continually outdo themselves in
business. And when it comes to people
like you and
I, our incomes and levels of success are
not followed under the microscope of the
international media every single day.
There are probably some days when Bill
Gates wakes up, looks at the latest stock
market report, and realizes he's just lost tens of millions of
dollars in his personal net worth due to
fluctuations in the market. I don't
know about you, but I think this would
take its toll on just about anyone at some level.
Plus, if any competitors launch a
serious charge to Microsoft's domination
of the software market, this may also have an
impact on Bill Gates' net worth, not to
mention the field day the media will
have in talking about what has happened
to him. So in many ways he's probably
continually driven to do what he can to
keep any of this from happening, in addition to
having his own internal motivation for
success also. Can
you just imagine what it would be like if the
media knew what your income was every
year in your real estate business, and
continually reported this as front page
news to the world
along with their own opinions on what
they
thought you should be accomplishing
instead? Do you think this would add
even more stress and/or motivation for you to perform at
an even higher level in your real estate
business? As
a real estate agent, you want to make
sure you're not caught up in the grind
of continually discounting the level of
success that you've already achieved.
While it's great to constantly work at
improving your results and your income,
if you've been in this business for
years, have seen your income grow
substantially during that time, and you
still don't feel like you're the
successful agent you want to be, you may
be being a bit tough on yourself. If you
think back a ways, there was probably a
time years ago when you thought that if
you were making the money you are right
now, that you'd be successful. But
somehow that level of thinking no longer
applies. The income level that
represents true success to you now is probably a
lot higher in your mind than it was back
then. When
someone sees their income grow from
$25,000.00 a year to $50,000.00 a year,
then to $100,000.00 a year, then maybe
to
$250,000.00 a year, $500,000.00 a year,
and then perhaps to over $1,000,000.00 a
year, if they still don't feel
successful as a real estate agent
where's the "win" in their
career for them? People oftentimes get
into real estate because
they want to become successful. But if
their income continually increases and they still don't feel
successful, what's the point? When will
they ever get to feel successful? When you find
your
income increasing in this business, acknowledge the
success, let it sink in, and feel good
about it. Then, while already feeling
successful, continue to move yourself in
the direction in your real estate career
that you feel passionate about. 
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