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1. Utilize Sub Domains to Increase
Your Web Site Traffic If
you're interested in increasing the
amount of visitors to your Web site, sub
domains may be exactly the vehicle
you're looking for. Sub domains can also
be your best answer for including the ideal keyword search terms
for your real estate business within your own
existing domain
name. Let me explain what I'm
talking about here... As
an example, if the ideal domain name for
your real estate business is something
like chicagohomes.com or
newyorkoffices.com, but those domain
names are already taken, get ready for
sub domains. You can now incorporate
top keyword search terms right into your
own domain name as a sub domain
without having to also own those keyword
phrases as domain names themselves. (You can always buy a
much longer domain name with those same
keyword phrases in them, but who wants
to have a
strange sounding or really long domain name on
their business cards and stationery?) Here's
how it works: Let's
say your name is Cathy Davis and your
real estate Web site has the domain name
of CathyDavis.com. You might wish you
could have the domain name of
ChicagoHomes.com for your real estate
Web site, but that domain name is
already taken. What you can then do
instead is
setup a sub domain within your current
Web
domain name and call it something like
ChicagoHomes.CathyDavis.com. You've
probably already seen sub domains like
these many times when surfing the Web
yourself.
Companies like Yahoo! and Microsoft
utilize sub domains like these quite often for support and other
targeted services themselves. Once
you setup a sub domain like this on your
Web site, most
all of the search engines will
then allow you to submit the sub domain on its own to be listed on
their search engines individually. So if
you're selling properties in several
different cities, towns, or suburbs you
could then create similar sub domains for each area that you
serve. For example, a commercial agent
by the name of Bob Harris working in the
Los Angeles area could have sub domains on his Web site such as Beverly-Hills-Offices.BobHarris.com
or HollywoodOffices.BobHarris.com. And
again, both of these sub domains or
as many of them as you want to create
can then be individually listed on the
different search engines. In terms of
getting great Web publicity for you as an agent, it
simply doesn't get any better than this! One
additional tip to have this work in the
best way possible for you is to have your
Web designer include content within each
sub domain that is specific to that
particular real estate location itself. For
example, if you're an agent working in
Phoenix and you want to incorporate the
adjacent area of Tempe into your new sub
domain name, you will want to make sure
that you have plenty of content on real
estate in the Tempe area within this new
sub domain in order for the search engines
to give you the high ranking you are
hoping for. Utilizing
sub domains will increase your Web traffic
primarily for the following reasons: First
of all, when you submit the sub domains on their own to the search
engines, they have a great chance of getting higher rankings
than your current Web domain name when
people search on the Web utilizing the
exact keyword phrase that you've
incorporated into your sub domain name.
Search engines tend to rank Web sites
higher when the keyword phrase that the
Web surfer types into the search engine
is actually in the domain name
itself. Secondly, people tend to click
more often on the sites listed in the search
engine results that have domain names
with the keyword phrases they're
searching under directly inside of the
domain names themselves.
So in effect, your sub domain name is very
similar to a regular domain
name containing the exact keyword phrase
that your prospects are searching for
properties in your territory under. But
remember, you want to have great content
with
in your new sub domain that's relevant to the
particular
geographical area in order to achieve
great search engine rankings. So
if you want to increase both your Web
presence and the number of real estate
leads you obtain from your Web site,
talk to both your Web designer and your Web
hosting company about setting up sub
domains that will increase the amount of
prospects that you drive to your real estate
Web site every single day.
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